Main Article Content
The study examined whether concern for personal health is an important factor in chicken meat consumption among students of tertiary institution in Abeokuta, Ogun State, Nigeria. A multistage sampling technique was used to select students from three tertiary institutions in the study area. Data were collected from respondents with the aid of structured questionnaire and analyzed using descriptive statistics and Tobit regression. Approximately 50.9% of the respondents were females with the average age of 22 years. The average monthly stipend of the respondents was ₦17251.88 with 52.7% of them expending between ₦500 - ₦1000 on chicken meat per month. Fish was the most preferred substitutes for chicken meat. Majority (64.2%) of the respondents consume chicken meat once in a month while 77.4% of them consume chicken meat in fried form. The results of Tobit regression analysis showed that monthly stipend (p<0.01) and health concern (p<0.01), among others, had positive influence on expenditure on chicken meat. The implication is that increased stipend and dissemination of information about the health benefits of chicken meat can substantially raise chicken meat consumption in the studied population.