SOCIO-ECONOMIC ANALYSIS OF SESAME MARKETING IN HADEJIA L.G.A. OF JIGAWA STATE, NIGERIA
Keywords:Socio-economic, Sesame, Marketing and Hadejia
The study examined the socio-economic analysis of sesame marketing in Hadejia Local Government Area of Jigawa State, Nigeria. Hadejia market was purposively selected; questionnaires were administered to collect information from Eighty (80) sesame marketers. Data were analyzed using descriptive statistics, marketing margin, net margin and return on investment. The study revealed that, majority of the sesame marketers have a mean age of 41 years and a standard deviation of 6.2; mean household size of 6 and the mean years of experience in sesame marketing were 20 years. The result further shows that the respondents were all male, 72.5% were married, 38.75% were wholesalers, 40% purchased sesame from the farm gate and 75% are into commodity association. Majority (57.5%) of the sesame marketers sourced trading capital from personal savings. while none of the trader sourced capital from commercial banks Furthermore the result showed that, 52.50% of the traders sourced market information from co-marketers. The marketing margin was found to be N43, 750 while the net margin was N36,500 per ton of sesame traded. Similarly, the return on investment was found to be 0.11 which also showed a profitable enterprise. It could therefore be concluded that, marketing of sesame was profitable, though challenged with inadequate trading capital, poor prices, drought and adulteration with sand. Therefore, it is recommended that capital be provided (loan) with standard or guarantee price and product purity be regulated for better sesame marketing.