ANALYSIS OF POULTRY FEEDS MARKETING IN OSUN STATE, NIGERIA
Keywords:poultry feed, market structure, marketing strategy, operational efficiency
The study analyzed the efficiency in poultry feeds marketing in Osun State. A two-stage sampling technique was used to randomly select 100 respondents for the study. Primary data were collected using a well-structured questionnaire and data were analyzed using descriptive statistics, concentration ratio, operational efficiency and regression technique. The results show that the animal feed marketers in the study areas were adult but below 50 years of age, most of them were male (54%) and married (59%) and about 98% with formal education. The average year of experience in animal feed marketing was 8 years, and average monthly income was ₦ 65,000 (±29,864). With a concentration ratio of 30.2% the poultry feed market was adjudged to be of monopolistic competition type. Only 25% of the respondents achieved efficiency of 60% and above, denoting poor performance of firms. The factors that determined the efficiency in poultry feeds marketing were gender, marital status, number of shops operated, prices of layer mash, turkey mash, chicks feed and local feed. The study therefore, concluded that more women should be encouraged to venture into the business and that local feeds trading should be encouraged.