ECONOMICS OF FRESH FISH MARKETING AMONG FISH FARMERS IN LAGOS STATE, NIGERIA
Keywords:Fish Marketing, Structure, Conduct, Performance, Lagos, Nigeria
Fish has gradually become a very important component in the diet of increasing population of the world. This has necessitated aggressive promotion of initiatives to increase its production. In spite of the various efforts to promote the sub-sector, there is still a gap in the demand and supply of the commodity, which marketing is expected to mitigate. Using proportionate sampling, data were collected from 66 fish farmers/marketers and were analyzed with the structure, conduct and performance (SCP) paradigm model. It was found that fresh fish market in the study area was male dominated with high start-up capital (N720,000) and limited (6%) access to credit; much disparity in profitability (- N37,200 -N 7,183,433) among the firms, had a monopolistic competitive market structure (34.7%); individual farmer was a price giver, that is, set their own price and low operational efficiency (37.8%).
It is recommended that there is need to promote a policy mix that will encourage adoption of new innovations in fish production to encourage efficiency; capacity building on management skills for the operators; and growth enhancement supports capable of improving the market performance in the study area.